Is your drive-thru service fast or slow? Your response can end up having a positive or negative effect on the profitability of your QSR (quick-service restaurant) as well as your capacity to make a mark in the competitive fast-food industry. Restaurants produce up to 70% of their sales from their drive-thru, and that number is increasing as more people don’t have time to stop inside to eat. Increasing the speed of your drive-thru will only produce more satisfied customers as well as your ability to provide more customers with their orders, which will in turn produce increased revenue and profitability for your restaurant.
There are a plethora of ways to improve your drive-thru’s efficiency. Make sure that your signs are easy to follow and provide an order confirmation screen to help speed up service and reduce errors by letting customers know when their food will be ready. An order recall screen allows cashiers to edit an order without having to delete the original order and start over from the beginning. Also, multiple drive-thru windows and pullaway lanes help reduce wait times and prevents bottlenecks.
The below resource, created by Quikserv, goes more in depth into the importance of a fast and reliable drive-thru.
Guide created by Quikserv, a leading provider in drive thru windows